How to Market Your Book
By Jenn Foster
You wrote your book: great! However, marketing it is a whole other story. There are many ways to market your book. With that in mind, some may work for you and some may not. Your book is unique and so will your marketing strategy be. The most important thing to keep in mind is that you are the best person to market your book. Think about it: you wrote the book, so you know it the best. You will be the key to successfully market your work.
Use Your Intentions
A good solid foundation can be created for the marketing of your book if you go off the intentions you created from writing it. This is something that you cannot fake: people want authenticity, and they don’t trust anything that doesn’t sound real to them. Your intentions are unique to you, and it can help you create the feeling that you are an expert in the field you are writing about, which will draw people to your book.
Think About Your Audience
Your intention is important, but you also have to consider your audience as well. Think about why you wrote your book and what do you want people to get from it, and you have basically found your audience. Now, you cannot say simply everyone is your audience. Unfortunately, there will be people who simply cannot relate to your book or just don’t want to try it out. You have to admit that there is not a single topic out there that everyone can agree on. Your audience will be a specific group of people that have something in common with your book. Use that to your advantage, and go to places where you think your target audience will hang out. Go on podcasts that talk about the same subjects you write about. Finding your audience will be useful to getting your book out there for people to know about.
Tools To Think About
To successfully market your book, there are things about your book itself that you must think about. Let’s think about your book title: it must be something that people can easily remember. It’s always tough to say a very long title, and it can lose people’s attention. Make sure you cover is eye-catching and looks professional. Looking professional also goes to your author bio that must include a nice picture of you (no selfies!). You need a good landing page that will make people on sites like Amazon get interested and want to buy your book.
Another important thing to think about is how your book it is written. Make sure it is the best that it can be, and it can practically market itself!
--Melanie Johnson & Jenn Foster - The Brand Building Publishers