FROM EXPERT to EDUCATOR: Are People Connecting to YOU!?
By Peter Anthony Wynn
FROM EXPERT to EDUCATOR:
Are people connecting to your message? One of the most important things that can happen when you are transitioning from EXPERT to EDUCATOR is that people are really understanding your message. That means your message is what THEY ARE LOOKING FOR.
So really, your message is their "WHY" and their "PAIN" coupled with the "SOLUTION". This is key and we spend a lot of time taking your message to the deepest and simplest levels of the perfect "CLIENT" and how to communicate DIRECTLY to that person.
When you are creating your course this will be one of the most important things you can work on and you need to DO THIS FIRST. You need to know WHO the conversation is with and WHO the solution is for.
Then speak DIRECTLY to that person. It will make all the difference in how your course is received and RECOMMENDED.
They say you only have one chance to make a first impression, so you will need to decide WHAT that IMPRESSION will be. If it is about THEM more than about YOU I think you will have a better chance. The challenge is experts, in order to become experts had conversations inside their heads that was all about THEM, that helped them drive the expertise into the work.
Now as an instructor you need to remember that you are talking to the FORMER YOU before you were ENLIGHTENED. This shift is critical, you need to breath and be all about the person watching and learning ... you need to remember that they know in most cases FAR LESS THEN YOU THINK. So tighten up a message that resonates with them.