The Seven Deadly Sins of Selling
by: Wes Schaeffer

The Seven Deadly Sins of Selling



The Seven Deadly Sins of Selling

Course Description

People–prospects and salespeople—are predictable. When you know how your prospects see you, you can adjust what you say, what you do, and how you communicate with your prospects to make yourself irresistible as you make every sale.

Every salesperson in the history of sales has said things like “I ALWAYS get the price objection!” or “I can NEVER get the decision-maker on the phone!” or “Prospects ALWAYS blow off my meetings and shunt me down to some low-level staffer who can’t make a buying decision.”

The reason that happens is because you are INVITING those stalls, put-offs, and objections from your prospects by the weak words you use, your subservient delivery, and how you carry yourself in person, on the phone, and in your written emails and even social media interactions.

Once you realize how your prospects see you, you can easily make some simple adjustments to help your prospects buy from you rather than forcing the hard close.

Who is this course perfect for?

  • Both new salespeople who are wanting to shorten their learning curve and path to prosperity as well as experienced sales people who find themselves in a rut or on a plateau and are looking for a fresh perspective on the ageless profession of sales.

What's the requirement to take this course?

  • An open mind, a desire to learn, and the commitment to put into practice the concepts covered in this course.

What you'll get from this course?

  • You will walk away with a clear understanding about your role in the sales-prospect dance, and you will realize that it is indeed a dance. It’s a courtship. Like a dance there must be a leader and there must be a follower. You will learn how to be the leader in the sales dance.



   Lesson 1:    Annie Oakley-itis

   Lesson 2:    Equating Sales with begging

   Lesson 3:    Your Alligator Mouth Overloads your Canary Rump

   Lesson 4:    Assumption Malfunction

   Lesson 5:    Discussing Money Makes you Uncomfortable

   Lesson 6:    The Stepford Sales Person.

   Lesson 7:    Quitting Just Before Striking Gold.