Online Copywriting That Gets Results: The Essentials
by: Paul Talbot

Online Copywriting That Gets Results: The Essentials



Online Copywriting That Gets Results: The Essentials

Course Description

Online Copywriting That Gets Results: The Essentials

Who is this course perfect for?

  • Anyone who wants to learn!
  • People who want to better themselves through learning.
  • Individuals who have a strong desire to invest in themselves and their future.

What's the requirement to take this course?

  • You need a computer, the Internet, and speakers so you can hear the lessons. If you're a super student, then grab a pen and paper to take notes.

What you'll get from this course?

  • You will learn Online Copywriting That Gets Results: The Essentials and become a rockstar! You'll have access to hours of quality content, online resources, and much more.


Intro - The Benefits of Developing Strong Copywriting Skills

   Lesson 1:    A Priceless Skill

   Lesson 2:    How Your Outlook Toward Copywriting Determines Results

The Best Way To Start

   Lesson 3:    You Only Have To Battle With A Blank Screen Once

   Lesson 4:    Rewriting Is Always Easier Than Writing

   Lesson 5:    How To Explain Your Services And Products

   Lesson 6:    How To Make Your Benefit Even Stronger

   Lesson 7:    If You Can’t Use The Letter From An Ideal Client

Write To One Person, and Make Sure You Know, Like, And Respect That Person

   Lesson 8:    6 Things About The Prospect You Should Try To Understand

   Lesson 9:    Be Prepared To Answer The 2 Questions Every Prospect Asks

   Lesson 10:    Know What The Prospect Is Really Buying

   Lesson 11:    How To Get Rid Of Natural Skepticism

   Lesson 12:    Belief Melts Away Skepticism

   Lesson 13:    How To Put All This Together

Pouring A Persuasive Foundation

   Lesson 14:    The Process Of Persuasion

   Lesson 15:    Facts Beat Fluff

   Lesson 16:    Use Formulas As Frameworks

   Lesson 17:    Persuasion Must Be Personal

How To Get Response

   Lesson 18:    Expect To Get Response And You’ll Increase Your Odds Of Getting It

   Lesson 19:    The Two Basic Types Of Offers

   Lesson 20:    Buy Now Offer: Pros And Cons

   Lesson 21:    Get More Information Offer: Pros And Cons

   Lesson 22:    Offers Are The Foundation Of Response

   Lesson 23:    Give The Prospects Reason To Take Action

   Lesson 24:    The Groundwork A Copywriter Lays Before A Request For Response

How To Write A Successful Headline

   Lesson 25:    The Headline Is The Most Important Content A Copywriter Works On

   Lesson 26:    The Headline Only Has 2 Jobs

   Lesson 27:    The 3 Most Successful Headline Ingredients

   Lesson 28:    11 Tactics For Writing A Successful Headline

   Lesson 29:    11 Words And Phrases To Begin Your Headline

   Lesson 30:    5 More Ways To Write A Better Headline

22 Proven Copywriting Tactics

   Lesson 31:    22 Proven Copywriting Tactics